Reebok - Be More Human

Be More Human campaign wins big at the Super Bowl.

Reebok went into 2015 on a mission: Own crossfit. WLS built the award-winning site, which challenged users to find their Human Score, Break Themselves, and ultimately “Be More Human.” The brand rose from the ashes like a Phoenix, with a 1300% increase in brand-awareness and a 250% rise in sales

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