Reebok - Be More Human

Be More Human campaign wins big at the Super Bowl.

Reebok went into 2015 on a mission: Own crossfit. WLS built the award-winning site, which challenged users to find their Human Score, Break Themselves, and ultimately “Be More Human.” The brand rose from the ashes like a Phoenix, with a 1300% increase in brand-awareness and a 250% rise in sales

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Typography

In our effort to build Project Sunday’s brand, we started at the foundation - typography. Developing a versatile yet unique family helped to create a visual style that not only captured the rough huned nature of their work, but also worked to showcase the detail and polish they put into each piece of furniture they build.

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Typography

In our effort to build Project Sunday’s brand, we started at the foundation - typography. Developing a versatile yet unique family helped to create a visual style that not only captured the rough huned nature of their work, but also worked to showcase the detail and polish they put into each piece of furniture they build.

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Iconography

The final step in developing the Project Sunday brand was to develop a system of iconography that could identify different services they provide. Capitalizing on the look of drafting and drawing blueprints that’s common to their everyday tasks, the icon system carried the look across into a more modern form.

 

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UI Animation

As crucial to the design of each page of this experience was to build a simple and easy way to navigate from page to page. Close attention was paid to each interaction of the site, from hovering over an image or button to the design and animation of each page transition.

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